The very popular advertisement by Airtel where a youngster gives a missed call to the police when reporting an accident catches the mood of the Indian CPP [cell phone people ] .
With almost 900 million users of cell phone in India , I am sure there will be at least 90 million missed calls originated on any one day [ we can verify this from the various service providers] . At least , I get missed calls from my driver , washer man , plumber or any service provider who wants to reach me for any business . I am expected to call back and check out what they want !
The concept and practice of ” missed call ” is purely an Indian innovation – a type of ” Jugaad ” if you may say so.This zero charge usage of your cell phone is exploited to the hilt by many people. Some of the service providers have even a missed call alert application at a nominal incremental cost for you .
In the above environment , I am sure many Valentines would have received missed calls from their companions today on the Valentines Day ! . After all , they care for each other !