Facebook turned TEN today . With more than 1.2 billion users worldwide , the organization has been a great mover and shaker in the social media scene with a significant brand loyalty . The migration to the mobile space has been smooth , smoother than its going public and the new forays into mass media and enterprise space is yet to show results.

The greatest asset of Facebook is its users – a captive target group in different demographics – the dream target for any marketing venture . Even though the young profile itself is shifting upwards age wise over time , it is still a major resource to monetise with an innovative business model superimposed on it . I am certain the future of Facebook will see more actions in this space as otherwise,as predicted by Princeton University report , the “likes ” by themselves may peter off over time.

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